Vir(tu)al Marketing

Using Weblogs to launch a new product is probably a clever idea. Due to the existing social network of blogs the link and delivery to the target group can be quite easy.

So if a company decides to take advantage of this rather cheap form of advertisement, it is essential that all kinds of flashy multimedia and information is available for the Bloggers to create their own statement on the product (if your product is new, then this is where you are directing the content). Bloggers are nice and they are quick. They link, they get read and the concept of your new product will be spread. Orders will be coming. Of course for that reason, it is essential that the company needs to have an option to order by email. But seriously, even my Mum has her own online-shop these days! So now that you got your media attention? You have numerous orders from all across the globe?

Then, for Pete's sake, you should ensure that you are able to produce at least a sufficient number so that your customers who were willing to pay two months in advance do not have to wait half a year for your goodies.

[edit] Only last week I had eight people coming to this Blog because they were looking for Freeline Skates Delay on Google.